I’ve often quoted my grandfather, who once said that the only difference between fundraising today versus his time was technology. That was about 10 years ago. Today, that technology has created new industries, products and massive amounts of data. He must have been right, because 90% of the data in the world today has been created in the past two years alone.
And, according to research by McKinsey from this article, the amount of data in our world has been exploding, and analyzing large data sets — so-called big data — will become a key basis of competition, underpinning new waves of productivity growth, innovation, and consumer insight. Leaders in every sector will have to grapple with the implications of big data, not just a few data-oriented managers. The increasing volume and detail of information captured by enterprises, the rise of multimedia, social media, and the Internet will fuel exponential growth in data for the foreseeable future.
At Grizzard, we totally agree, and that is why we have invested in a solution to help our clients meet today’s challenges.
I am pleased to announce the launch of MOSAIC donor360. This is a new, state-of-the-art marketing data warehouse optimized for analytics, reporting and campaign management. It provides data intelligence a step ahead of and beyond what is currently available within the fundraising industry.
We partnered with our sister company, Targetbase, to build this new platform. Targetbase has been recognized by Forrester Research for its expertise in understanding consumer data and translating that data into intelligence. They have built similar systems for clients like Gatorade, Acura, Honda and Tempur-pedic.
- MOSAIC donor360 positions Grizzard with industry-leading capabilities to select and segment donors and target messaging based on RFM criteria, interest codes, contact history, predictive modeling score and other advanced analytic variables. This will allow us to provide our clients with unique strategies, previously unavailable, to optimize fundraising ROI.
- MOSAIC donor360 offers our clients an industry-leading level of opportunity to uncover data and translate it into intelligence – enhancing fundraising results with inspired Big Data analytics, creative and strategies.
We see data as critical to improving the level of our analytics, and that is what drives strategies for our clients programs. And with better insights, we are able to produce spectacular creative that motivates donors to increase their level of support. Big data provide new and better insights, and that translates to more dollars raised for you.