How can we use technology to enrich our experiences and not consume them? Everything changes over time. We’ve seen advances year after year, and many young adults have never known a world without a screen or instant access to information and communication. Technology changes how we see the world, affects how we create relationships and impacts our individuality, our health and more. We live in a world of easy access and “likes” that cater to various interests. This can help organizations modify their message and target audiences based on interests or what’s trending. Technology is changing the way we are, directly or indirectly, by new means of connecting with our friends and family, or through businesses with our co-workers and constituents.
There are two sides to every coin. On one side, we can:
- Enhance our communication with friends, family and loved ones around the world in seconds, making an immediate impact on the lives of those that are close to us.
- Express ourselves through text, image, video and music by voicing our opinions, supporting causes and changing lives instantly.
- Respond quickly to our loved ones, our employers and our clients.
- Learn what other communities and cultures are like outside of our own and gain access to information about almost anything.
- Become more skilled about how to find information, as well as retain it.
- Find new methods of learning, such as improving our hand-eye coordination and having friendly competition through games and apps, which can also improve our spelling, memory and attention to detail.
- Provide a level of safety that did not exist in the past. For example, we don’t worry as much about our loved ones driving alone near or far because they are now able to call for help at the touch of a button.
On the other side of the coin, technology can negatively impact us. This includes:
- Reducing quality time.
- Impacting our brain functionality, as well as our reading and writing skills.
- Reducing creativity and ability to solve problems.
- Causing health problems earlier in age including weaker eye-sight, back problems and lack of attention span.
- Exposing our society earlier to non-age appropriate content, illegal activity, driving distractions or creating a false sense of security.
We can find ways to make everything work together. For example, we integrate our mail and digital so that communication is not isolated.
There is no right or wrong, but stop and ask yourself:
- How does technology impact my personal, business and donor relationships?
- What are we doing about it?
- How do you know it’s working?
Technology is a conduit to connect people wherever they are through shared interests. We can effectively and efficiently enhance relationships through technology by exploring different ways to learn, communicate and improve safety, while also remembering to set technology aside to experience the world around us.
By Jennifer Huckleby | Digital Marketing Manager